Response 1: First things first manifesto 2000 and ‘Ten footnotes to a manifesto’

Generally, I believe that the First things first manifesto (2000) is a valid critique of consumerism that has seeped into the field of design. It seems to come from a place of concern for the use of design for ‘good’. I agree that this is a responsibility that each citizen, designer or not, should take on in order to make the world a better place. Advertising has created semiotic hyperrealities to sell dreams and appeal to the materialism of consumers. This was a major aspect of Jean Baudrillard’s theory expanding on the concept of simulacra (Mann, n.d.)

Jeep (2017) – “Where there’s a bridge there’s a road”

For example, car advertisements such as the one shown above imply that where there’s a Jeep, there’s the potential to explore this beautiful scenery. It urges the consumer that this is a requirement for progress and ultimately for happiness (“Where there’s a Jeep, there’s a road”). Nothing is unattainable with this car. The idea of design in advertising isn’t just to sell the product, it’s to sell a dream – one that is often unachievable by the average Joe. This can lead to unhappy and unfulfilled lives. Ideally, the field of design should not only be a part of innovation, but for social progress too.

However, advertising isn’t just used for things that are “inessential at best”. As consumers, we purchase museum tickets, visit art galleries and movie theatres broadening our worldview further. We live in a diverse world with a variety of passions and interests. In short, we don’t live single-issue lives so who decides what is worthy and unworthy?

Bierut’s criticisms of the manifesto are quite cynical, to the point where he has dissected each aspect of it and criticised it. However, some aspects of the argument are fair. The idea that “Manifestos are simple, life is complicated” really resonated with me. Overall, I believe it is important to strike a healthy balance between idealism and realism and this is not a easy process, but rather one which we constantly learn through our lives.



Bierut, M. (2007). Ten footnotes to a manifesto. In M. Bierut (2007), 79 short essays on design. New York: Princeton Architectural Press.

Emigre 51. (1999). First things first manifesto 2000. Retrieved from

Jeep (2017). Bridge, 2 – “Where there’s a Jeep there’s a road”. [image] Retrieved July 13, 2017, from:

Mann, D. (n.d.). Jean Baudrillard A Very Short Introduction. [online] Western University Canada. Retrieved July 13, 2017, from


Useful tutorials for Illustrator–vector-5591–vector-21404

Creating a Glowing Neon Effect in Illustrator









The only flag that matters❣

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Project 2: Quote Me!

I have been assigned the following quote for the Quote Me project:

Wouldn’t it be interesting if there were
only one typeface in the world?
Designers would really have to think
about the idea behind their designs instead
of covering it up with fancy typefaces.
– Erik Kessels

I am able to use only one typeface (!) but I am free to use as many colours and point sizes as I want. This should be an interesting challenge!

‘Proven’ Final Piece

Screen Shot 2016-08-09 at 6.46.54 PM

Our identity is shaped by our culture, a vast array of fabrics woven together to create a unique person. How do social issues contribute to our self determination? We see Muslim women who wear the burqa as being oppressed, delicate beings that need freeing. Are we convinced that the burqa is proof of this female oppression, or are we equally as guilty of reducing their identities to this fabric?

Hand stitching test

I have stuck to the lace idea but I found some “floral” lace as I feel it would still be an effective backdrop to the text. I hand-stitched the Arabic word for ‘Proven’. I need to change this slightly as I was supposed to link up a couple of the Arabic letters, but I can do that fairly easily.


I’m still looking at how to overlay the English word for ‘Proven’ over the Arabic text. This is what I came up with so far but I’m not sure about it.IMG_6673

More sketches

I decided to focus on the niqab rather than the full burqa and see what kind of ideas I could come up with. I got some great feedback on the Blackboard discussion boards from my peers which inspired me to think further on my concept sketches. I also incorporated some of my typeface research into these sketches to get a clearer idea of what the end result would look like.

I came up with two further sketches which I thought I would share.